When it comes to hair products, I’ve tried them all. Following my friends’ recommendations, I’ve bought just about every brand of shampoo, conditioner, mousse, spray, oil, and gel the drugstore has to offer. But what works for my friends doesn’t work for me. We’re all different, down to our unique DNA, so it makes sense that our hair would be too. Then I discovered the custom-hair revolution. Function of Beauty makes made-to-order shampoos and conditioners that use cutting-edge scientific technology to create products designed for your unique hair needs. You’re in control of your own products inside and out, and can buy as a one-off or in a subscription package, making it easy for you to have a perfect hair day every day. If you’ve been seeing the trendy-girl bottles all over Instagram, it’s because Function of Beauty is worth the hype.

Here are five reasons once you go custom you’ll never go back.

1. You’re one of a kind

There’s no one like you, so why do store-brands treat everyone like they’re the same? Function of Beauty custom makes every product just for you and your unique tastes. Their fun hair quiz takes into account not only your hair type, but it’s thickness, moisture level, your hair goals, and fragrance preferences to concoct a shampoo with help from MIT engineers .

2.You have multiple #hairgoals

I believe it was Regina George who said, “I am large, I contain multitudes.” When it comes to your #hairgoals, store bought shampoos make you choose just one. Want curl control and color-protection? You’re out of luck. Function of Beauty won’t make you compromise or box you in to one style. Their multitasking formulas let you chose not one, but five! different goals, so you can have a perfect hair day every day.

3. You want simple ingredients

Shampoo isn’t your ex’s Facebook status — it’s not complicated. So why are in-store brands chock full of confusing ingredients and chemicals you can’t pronounce? Function of Beauty’s cruelty-free formulas are made in the U.S.A without toxins, sulfates, or parabens. Its simple ingredients are good for your hair and your guilt-complex.

4. You’re a style queen

Ok, we can admit it, aesthetic is important. Function of Beauty’s customization doesn’t stop at the formula. It lets you customize your bottle color, the scent, and even the label so your hair products fit your lifestyle goals. I’m a maximalist, so my bottles are bright pink, smell like peaches, and are labelled Function of ROYALTY!! My best friend is the ying to my yang, so naturally she’s a minimalist. She rocks the blue-grey bottles, fragrance-free, labelled Function of self-care. Whatever floats your boat!

5. You’re ready to wake up flawless

Before Function of Beauty, I needed six different hair products to tame my tresses. Because store-bought shampoos only tackle one hair issue at a time, I had to supplement with mouses, sprays, and oils. With custom products built for my hair, I don’t need any additional products to have a perfect hair day. I save precious time in the morning (not to mention money $) and wake up flawless, ready for anything that comes my way.

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