Do you know what really stinks? The perfume industry. Big brands load their “secret” formulas with stabilizers and preservatives, cheap ingredients, place them in unsustainable packaging and sell them at ridiculously high margins they think they can justify with a big brand name. Why should people have to compromise on so many levels to find beautifully crafted scents that won’t cause harm to you or the planet? They shouldn’t.
Our editors have discovered a fragrance line bringing clean beauty consciousness to the scent world. PHLUR has mastered the art of creating high-quality, clean and sophisticated fragrances that actually use safer ingredients than what you typically find. We tried them out, and are totally obsessed with the one-of-a-kind scent experiences that don’t have those cliched scents you’d find at the mall.
How exactly is PHLUR reimagining what personal scents smell and feel like? Here’s everything you need to know about the latest innovator to hit the fragrance space.
What makes PHLUR different?
Here’s something surprising: The United States hasn’t updated its cosmetics laws since 1938 (wtf!?). Most companies take advantage of the lack of regulation, but PHLUR is different. Their fragrances are cruelty-free, vegan and hypoallergenic for sensitive skin. The scents are derived from a combination of responsibly-sourced, natural ingredients and those safely created in a lab, in either case ensuring they won’t harm you or the earth. You’ll never find obvious skin irritants or potentially harmful toxins like parabens, BHT, or phthalates in a PHLUR fragrance. We know all of this because the brand is super transparent about EVERYTHING, publishing every single ingredient online — literally unheard of in the beauty industry. And while you might be used to perfumes that come in wasteful packaging — PHLUR is packaged in recycled glass.
How are the fragrances crafted?
PHLUR follows an artistically-driven process to create timeless scents. Each fragrance is designed to capture an essence, mood, and vibe which is presented to the perfurmer using visual mood boards, music, and words. Then, PHLUR lets the world-class perfumers have the creative freedom to do what they do best: create. For these masters in their field, building a scent from scratch is a craft they take very seriously. They use ingredients of a 3-4x higher cost than the big name brands, and the whole process takes up to 12 months. Think about taking a nice stroll in Paris (even if you’ve never been there, I’m sure you’ve imagined it), you can probably envision the scenery, imagine what music is playing but can you smell it? Well PHLUR has got that scent locked in a bottle and it’s called, Améline. A subtle, yet gently sweet fragrance made with notes of rose, pink pepper, and sandalwood.
If I’m shopping online, how do I know I’ll like the scent?
To discover your perfect fragrance, you can select three sample sized (well, they’re much bigger than those tiny samples you get in department stores) scents to try or, if you’re feeling spontaneous, you can receive a curated set that will be hand-selected for you. PHLUR will ship this sample set right to your door, and you can try on the different profiles at home and experience the scents as evolve throughout the day. Scents change and react with each individual’s skin over time, so it’s important to give a new perfume time to react with your body’s chemistry before you decide if it’s the one for you. Also perk: no feeling rushed at a department store with a sales woman or a stressful Macy’s trip where everything starts to smell the same.
How much does it cost?
The 3 fragrance sample set costs $18, and here’s the best part: if you want to get one of the scents in a larger size, you can apply the $18 you spent on your luxury kit towards a purchase of a 50 ml bottle, so you basically get the sample set for free!
With responsibly-sourced, hypoallergenic fragrances, PHLUR is redefining how luxury fragrance is made. If you’re ready to let your mind wander to exotic new places, then dive deep into PHLUR’s many scent profiles. Treat yourself to an $18 kit of three scents and experience the difference yourself.
Start Sampling: Our friends at Phlur are extending a special offer for our readers. Follow this link to pick your three scents for only $18 (+ shipping is free)!
