The Berry Aesthetic is a blend of Clean Girl and Cottagecore with a whisper of Coquette.
It draws inspiration from nature while keeping things luxuriously simple. It’s Strawberry Shortcake in her baddie era.
Much like Cottagecore, the Berry Aesthetic is playful and outdoorsy, but with a distinct focus on all things berry, whether that’s straw-, blue-, rasp-, cran-, black-, cherry, and berry-happy!. And like the Clean Girl vibe, this trend is about that endearing flushed look. So blush is essential, but we’ll get to that.
From Hailey Bieber’s blueberry blush (it’s actually called “plum,” which is weird) to the “berry-picking outfit” trend on TikTok, this is going to be one succulent summer.
All About the Berries
How can you curate a berry vibe this summer? By choosing the right styles, silhouettes, and colors. Be ready for the berry this season with our tips!
That Berries-n-Cream Theme
If you adore a themed party or live for subtle Halloween outfits, you’ll be sweet on this aesthetic. While you can play it coy with berry-colored cheeks and a summery style, you can also lean into the literal opportunities here.
Why not wear earrings that look like they’re plucked off the top of a sundae? Who said you can’t draw little strawberries on your cheeks? Why can’t you wear a dress with blueberries embroidered on it?
You absolutely can dive into this trend with your whole heart and a basketful of berries. We’re giving you permission to buy all the cherry-print bikinis and strawberry-adorned baby tees out there.
Aesthetics like Mermaidcore and Fairycore were more about vibes and less about the actual creatures that inspired them. But the Berry Aesthetic is fully embracing its succulent inspiration.
Comfy Enough for a Midsummer Picnic
The Berry Aesthetic is inherently casual — it screams berry-picking or something along those lines. So we recommend keeping your clothes comfy. That means your favorite pair of jeans, your softest sweater, or your featherlight summer dress.
Even if you want to wear high heels, let’s wear block heels and skip the stilettos. Let’s go for a smocked torso instead of a rigid corset. We want you to be able to skip through strawberry fields forever — and plop yourself down on a checkered picnic blanket.
If a dress feels scratchy or your pants are cutting into your hips, they’re not right for the look. You should feel breezy and fresh, not suffocated.
Your Fave Berry Flavor
The Berry Aesthetic leans toward a sweet, feminine vibe, but we love seeing the chic ways people flip a trend on its head. Overall, the vibe is supposed to be sugary and refreshing, but if you want to bring some moodiness to your berry look, we’re all for it.
Add a goth flair with darker berry shades and incorporate edgier materials like leather. It can also be as simple as choosing to be inspired by dark cherries and blueberries instead of bright raspberries, strawberries, and those deliciously sour gooseberries.
You can keep the trendy sweetness without making it too innocent. The aesthetic emphasizes both sexy and modest styles, whether you want to wear itty-bitty denim shorts or a billowing maxi skirt. Rock an oversized sweater dotted with cherries, or strut around in a shirt that’s basically a glorified napkin.
It depends on how much skin you want to show and how much fruity power you want to exude. Whether you lean toward humble Cottagecore silhouettes or go for the saucy Coquette styles, the berry flavors will still burst through.
Your Tart Color Palette
The color palette for this aesthetic is fairly obvious, but let’s talk about how delish it is!
Curate a moodier vibe with the midnight purple of blueberries or deep raisin of blackberries. Or let natural cherries inspire you for a decadent ruby red.
The vibrant, happy hues of strawberries, cranberries, and raspberries are another option. Also, Maraschino cherries — you know, the neon red ones full of sugar — bring that cheerful and dewy vibe.
For a subtle energy, opt for paler pinks and reds. Dustier colors have a berry smoothie vibe. Ultimately, as long as you stay in the pink-red-purple-blue area of the color spectrum, it’s easy to stay in the Berry Aesthetic.
The Berry Best Products
Now that you’ve had a taste of the Berry Aesthetic, let’s get into the very best berry products. From blush to bandanas, these items will get you ready for one yummy summer.
Berry Beauty
Berry Bright-Eyed
- Inglot AMC Eyeliner Gel 74 in Plum: Technically, it’s “plump,” but this rich purple eyeliner is reminiscent of blackberries and blueberries.
- Merit Solo Shadow Cream-to-Powder Eyeshadow in Midnight: If you want a cooler hue, this creamy eyeshadow will give your eyes that blueberry-kissed look.
- NARS Total Seduction Eyeshadow Stick in Orgasm: This delicate pink is lovely for a soft strawberry-inspired style.
Pucker Up, Buttercup
- Natasha Denona Berry Pop Lip Crayon: Give your lips that cherry pop with this berry lip crayon.
- Laneige Glaze Craze Lip Serum in Blueberry Jelly: This lip serum nourishes while giving your lips a subtle blueberry purple tint for a sweet look.
- Glossier Balm Dotcom Lip Balm and Skin Salve: We love this Strawberry lip balm, but it also comes in Black Cherry and Wild Fig for other berry vibes.
Bashful Babe
- Physicians Formula Strawberry Jam Blush: It doesn’t get more on-theme than this strawberry blush that leaves your cheeks flushed and pretty.
- Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo: Combine these two berry-inspired blushes for a gorgeous and fruity look. The duo also comes in several warm hues that align with this saucy aesthetic.
- Rhode Beauty Pocket Blush in Plum: Hailey Bieber certainly fueled this trend, so we had to include her blush. It’s a cool tone that works with every skin tone for a modern look.
The Berry on Top
- Phlur Strawberry Letter Eau de Parfum: Enhance your berry essence with this Strawberry Letter perfume, which has a lush, nectar-y fragrance.
- Glamnetic Blueberry Milk Press-On Nails: Be berrylicious down to your fingertips with these creamy press-on nails.
- Live Colour 059 Blue Berry Hair Dye: Commit to the aesthetic with your whole head and dye your hair this edgy purple color.
Styles Ripe for the Picking
- Reformation Kristine Dress in Cherry Pudding: This darling dress is ideal if you want to embrace the literal berry look yet feel like a summertime angel.
- Sezane Rym Shirt in Light Rosewood: If you want a more subtle vibe, this delicate pink shirt has a strawberry aura.
- Quince Smocked Sleeveless Maxi Dress in Wild Cherry: Don’t be shy with your love for cherries in this bold summer dress.
- Future Collective Sleeveless Flutter Hem Maxi Dress in Berry Pink: This dress comes in dusty rose that captures the strawberry spirit with an understated vibe.
- Lululemon Align™ High-Rise Short 6″ in Nightfill: Feel juicy in the gym with these blueberry-colored bike shorts.
Farm and Field-Ready Accessories and Shoes
- Faux Patent Leather Mary Jane Flats: These purple flats are a delicious and luxurious addition to all your summer outfits.
- Anthropologie Cherry Drop Earrings: It doesn’t get better — or sweeter — than these plump cherry earrings.
- Tory Burch Miller Patent Sandal in Deep Purple: Go Kinda Blue in these shiny sandals.
- Kate Spade Oh Snap Mini Camera Bag in Dark Raspberry: This plum-colored bag is just the right size for trips to picnic spots and berry fields.
- Urban Outfitters Retro Silky Bandana: This adorable pink bandana is the perfect way to top off your berry look — wear it as a scarf, headband, belt, or any other way you can think of.
Your Perfect Picnic Item Is Waiting
Before all the fun summer activities ensue — from farmers markets to beach days — get your berry look ready. Whether you want a moody blueberry vibe or a spirited strawberry style, you’ll be ripe and ready for the world.
