CULTURE

What We Know About Fenty Hair

These days, Rihanna is as famous for her beauty brand as she is for her spectacular music. The “Desperado” songstress has taken a noticeable step back from releasing hits in order to focus on her family and personal life. Yet when she’s not busy romancing it up with her man

A$AP Rocky or attending to life as a new mother, she continuously pours her heart and soul into her Fenty brand.


While RiRi’s fans are begging for her to put out more music already, there’s no denying her beauty lines are a godsend in the meantime. Her Fenty brand is valued at $2.8 Billion, making it the most successful celebrity beauty line in the world. (Sorry, Kylie!)

Due to the smashing success of Fenty Beauty and Fenty Skin, it was only a matter of moments before the “Kiss it Better” singer released a Fenty hair care line. Good news! In June of 2024, she did just that — getting to the *root* of all our deepest desires. How lucky are we?

So, what do you need to know about Fenty Hair before filling up your cart? Stress not — we at Trueself have got you covered. Here’s all you need to know about Fenty Hair:

Rihanna’s Hair Care Line is perfect for ALL hair types



The “Umbrella” singer’s cosmetics line is highly praised for its outstanding inclusivity. The products come in 50 shades, making the brand ideal for every skin tone out there.

Unsurprisingly, RiRi’s carried over this ethos of diversity and inclusivity to her hair care line. Whether you’ve got the tightest curls, the frizziest waves, or pin-straight tresses, Fenty Hair Care is suitable for every shade, texture, and length imaginable.

When it comes to Rihanna’s personal hair journey, we’ve seen it all. And through every era: from the “Good Girl Gone Bad” pixie cut that swept the nation to 2012’s Little Mermaid red locks. Seriously, if anyone understands hair diversity, it’s Miss Fenty herself.

Fenty Hair Prioritizes Health



Sadly, we’re living in a time where hair damage is more prevalent than ever before. With the increase of hot tools, chemical dyes, and extensions, we’re seeing a rise in burnt-out tresses. Even those who don’t do much extra hair styling are at risk for damage due to environmental factors.

Factors like breakage, dryness, and brittleness leave your hair looking dull and lifeless. But have no fear, Rihanna’s here to save the day — her Fenty line prioritizes hair health and repair above all else.

She teamed up with the best chemists and stylists in the industry, so Fenty Hair has been clinically proven to take those brittle, dry locks and turn them into the most luscious and moisturized do around.

Voluptuous and healthy hair are synonymous. So if you dream of flaunting enviable locks, prioritize your hair's health first and foremost. With the use of new-wave technology and holistic ingredients, RiRi’s new line ensures major repair through its deeply moisturizing products.

University Students Get a Discount



Calling all college students! We know that attending college or university can be stupidly expensive. Rihanna knows this, too.

Don’t worry, though, because the “Work” songstress is there for you. According to the official Fenty Hair website, there’s a 15% student discount! All you have to do is verify you’re attending a college or university with your student ID on UniDAYs.

Here, Fenty offers “Campus Essentials” that go beyond hair care products — including Fenty sunscreens, lip stains, longwear foundations, and moisturizers. Um, can I get a hell yeah?

Free Spa Package Included for Your Self Care Needs



It’s no secret that self-care is all the rage right now. Prioritizing your own mental, physical, and emotional well-being is a staple of the zeitgeist, leading to a happier and healthier you.

Since the very beginning of her career, Rihanna has preached self-love. As such, it makes sense that she’d include a free spa package in her Fenty line for anyone who makes a purchase of only $80+.

So light up your favorite scented candles, put on some chill music, and unwind with this soothing self-care package only by Fenty. Products in this bonus bundle include “Thicc N’ Smooth” eye cream and a lavender Fenty Skin headband — luxurious.

(Make sure you include the spa package in your cart before checking out or else you’ll miss out on the deal.)

Scents of Coconut, Lemons, And Lilies, Oh My!



Let’s face it. There’s nothing better than hair products that leave your locks smelling incredible. Who doesn’t love stepping out of the shower wafting fragrances that ensure cleanliness and beauty?

When you use RiRi’s Fenty hair products, you’ll receive endless compliments on intoxicating Fenty fragrances include golden amber, fresh lemon, lily, and coconut.

Cruelty-Free and Earth Conscious



For all you environmentally conscious individuals out there, you gotta purchase ethical brands. With the rise of sustainable living, more and more consumers consider the ethics behind the cosmetics, fashion, and shampoos they use. Is it good for the planet? Is it cruelty-free? What about toxins? We want to know.

Fortunately, Fenty Hair Care has the environment in mind especially when it comes to its packaging. They limit the boxing of materials and follow the Reduce, Re-use, Recycle practice, Rihanna ensures her beauty line is earth-friendly.

“I wanted the packaging to be beautiful but also functional with an earth-conscious approach,” the superstar says on her Fenty website. “We eliminated boxes where we could, we have refill systems, and we use recycled materials where possible. Nobody is perfect, but I really believe we can try our best to do right, and we’ll keep evolving as we go.”

Furthermore, Fenty only offers products that are 100% cruelty-free. That means no animal testing, as well as the incorporation of vegan products.

Coming to a Beauty Store Near You



And finally, you might be wondering where you can purchase this super–popular hair care line. Of course, you can purchase these products on Rihanna’s official Fenty website. But if you’re looking to do some in-person shopping, Fenty Hair is coming to Sephora. For updates: check here.

Quick! Be sure to grab them before they sell out!

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