I am an ingredient-reader. My eyes set up camp on the back of every label I touch. If there’s something I can’t pronounce on the back of any label, I’m always a little skeptical. Also, I’m sensitive to a bunch of materials, so I have to be careful about the products I use. I first started noticing my allergies when I had a bad reaction to certain hair dyes. I was looking for any product that could cover up my grays without having irritating ingredients like ammonia or parabens.

I looked online at some natural hair dyes and found the Madison Reed website. They’re a company that ships premium hair dye to your door. On their “Ingredients with Integrity” page, I was relieved to see that they have developed the first smart “6-free” permanent hair color free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. I also found comfort in the fact that they’re cruelty-free. I also read that the color formulation adds nutrients like keratin, argan oil, and ginseng root extract.

I gave them a call to investigate further. I spoke to one of their expert colorists, who walked me through the process step by step to find the perfect color for me. She really connected with me and wanted to know all about my hair. After exchanging information on my personal preferences, I was convinced that this was the solution I’ve been looking for and placed my order.

I felt really secure and empowered that I made a responsible decision in choosing a hair dye that wouldn’t irritate my scalp and also be full of nutrients. Now, I can confidently show off my new look without the going against my lifestyle and philosophy of natural beauty. I’m so happy with my experience that I can’t wait to share this discovery with my friends and family. Simply put, it’s a smarter way to color your hair at home.

Update: The folks at Madison Reed want to help you find your perfect color. Follow this link to get salon-quality hair color at home!